Social Media Marketing

Web Designing and Digital Marketing

What is Social Media Marketing (SMM)

The use of social media websites and social networks to market a company’s products and services is defined as Social media marketing (SMM). It  provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. a.k.a. “e-marketing,” and “digital marketing” social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.

Breaking Down Social Media Marketing (SMM)

These platforms allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. There are numerous social networks allow users to provide detailed geographical, demographic, and personal information, which will enable marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.

In case you’re still in a dilemma when it comes to social media, here are some pros and cons to consider about implementing it in your marketing strategy:

Cons of social media marketing

  1. Complex and time consuming

Now –a-days Social media is often described as an ‘online conversation’, so you’ll need to be constantly feeding your pages and profiles with interesting comments and links to keep people interested. There would be some comments to monitor and respond to on a daily basis. Taking part constantly with full interest and  being relevant all the time can also be difficult to maintain

  1. ROI factor

 Social media is a long haul strategy. It could not be predicted it could be months, or even years before you start seeing it translating into increased customer loyalty and sales

  1. Disturbs brand voice

In case you have more than one person posting messages on social media sites then this can lead to a mish-mash of phraseology and tone

  1. Risk of negative comments

In case you use social media clumsily, there’s a risk of a public backlash and damage to your brand’s reputation (read more in When Social Media backfires)

  1. Loosing of control

 No matter which you publish is open to comment and criticism. Offering a space for people to post negative comments about your company is the stuff of nightmares for marketers (but aren’t people going to talk about you anyway?)

Pros of social media marketing

  1. Building relationship

To build up the RAPO one-to-one with client in social media makes it a powerful platform for building a closer affinity with customers and brand loyalty

  1. Finding a source place

Here Facebook is not just a domain filled with teenagers and 20 somethings. It now attracts all demographics and ages. actually, Facebook’s fastest-growing segment is the over 55s

  1. Trendy marketing

Here comes the main part Social media has a power to spread your offers and messages amongst 1000s of people very quickly. And most exciting part is that it’s your customers spreading them for you

  1. Give your brand personality

 Posting messages every day can develop people’s perception of your brand’s personality very quickly through your writing style and tone of voice

  1. Get feedback/response

There is the freedom to ask questions and run polls to gain valuable insight into how you can improve your products and services

  1. Understanding the customers

By maintaining contact via  listening and participating in their online conversations with your client you can find out more about your customers’ problems, likes and dislikes and preferences